What Can A Small Business Marketing Consultant Do To Help You Grow Your Business?

Think back to the time you started your business. Chances are it was because you enjoyed being in a particular industry – you had a passion about your product or service, and wanted to share it with the world. But did you ever stop and say to yourself, “I can’t wait to market this business”? Probably not. That unfortunately is why many of today’s small businesses fail. The owners try everything they can think of to save their business, yet they miss out on the one opportunity that can turn their business into true success: hiring a small business marketing consultant.

A small business marketing consultant specializes in learning the top ways to market a business; creates strategies that will help businesses double, even triple their current profits; and teaches the most effective methods for increasing the bottom line of any business.

In today’s business world, there are two types of small business marketing consultants:

* Traditional small business marketing consultants

* Online small business marketing consultants

A traditional small business marketing consultant can help you create a marketing strategy using traditional tools. They understand how to advertise your business. They understand the importance of branding. They can help you write copy, and create dynamic promotional pieces. In short, they understand how to marketing your business well in the traditional environment.

But if someone has been in the marketing field for a number of years, and understands traditional marketing venues well, what they may not be good at is making the transition to the online world. And there is a world of difference between traditional and online marketing.

An online small business marketing consultant understands the same strategies used in traditional marketing. They understand advertising. They understand branding. They understand the importance for creating dynamic promotional pieces. But from there is where the differences begin.

An online small business marketing consultant realizes that you sell differently online than you do off. It takes different strategies, different copy, and different promotional materials to succeed online. Not only should a consultant provide you with traditional methods, but they should make sure these methods feed the online world as well.

For example, a postcard sent out direct mail has always been a successful tool. But if you send out that postcard asking for the reader to take one action step – heading to a website to sign up for a free report – you success rate for that postcard will improve dramatically.

While this technique may seem simple, there are many techniques just like this that can bridge the traditional and online world together, and make your business stronger and more profitable. It’s all in what you know – and whom you ask to help make it a possibility.

Copyright 2006 Vision Business Concepts Inc

Options for Filing and Reporting Small Business Taxes

Large and small businesses all around the United States are required to file and pay taxes. Small business taxes are applied and determined differently than those of larger corporations. To accurately report and pay taxes business owners are encouraged to follow these helpful preparation tips.

Small business owners have the option of filing their own tax returns or they can hire the help of a professional. Professional tax help can come from a certified public accountant (CPA) or professional tax preparer. Each individual is likely to accurately prepare a small business tax return; however, many business owners prefer working with a certified public accountant (CPA). In addition to a filing a federal or state small business tax return, a certified public accountant is experienced in keeping all financial records in order. Having all financial records in order may allow business owners to claim additional tax deductions or tax credits.

It is possible for a small business owner to prepare their own returns; however, the process is often long and sometimes difficult. To make the process easy many people take a tax course or they purchase a tax software program. The majority of tax courses offer valuable information and helpful tips to those who may have to pay taxes. These courses are usually available at a local college or an establish tax preparation business for a small fee.

Since owning and operating a business is a large project there are many business people who are unable to find the time to take a tax preparation course. These people are likely to purchase a tax software program. Tax software programs can be purchased from a traditional retail store or they can be paid for and downloaded off of the internet. The majority of individuals using a tax software program to determine if they owe any money are required to use the premium software versions because they are usually the only tax software versions that supply the forms needed.

When preparing their own taxes entrepreneurs are urged to keep in mind all of the tax deductions that they qualify for. There are many business owners who do not realize that they could qualify for multiple tax deductions. The majority of office supplies and other equipment that is required to operate a business is tax deductible. It is also possible for the owner of the business to donate some of their old office equipment or supplies to a charity. These donations are considered charitable deductions. Many small business owners make the mistake of just tossing out their old equipment because they do not realize that they can receive deductions for donating old equipment as well as purchasing new equipment. Taking a tax preparation course, using a software program, or hiring the services of a professional are great ways for them to learn about the deductions that they may qualify for.

Many business owners decided to start preparing their own taxes only to later learn that figuring out small business taxes is more difficult than they anticipated. Those who are unable to complete their small business tax returns or feel that they made a mistake on the tax forms can take their partially completed tax forms to a professional tax preparer for assistance and further completion.

Some Resources For Finding a Business Broker

Before we talk about resources for finding a business broker, let us first understand who is a business broker. Business broker resembles very much to the real estate agent. The job of the business broker is to bridge the gap between the buyer of the business and the seller of the business. If you wisely choose the right business broker, you can save a lot of money in the business transactions taking place through him. Here are some resources for finding a business broker for you.

Ask the People Whom You Already Know For Referrals:
Whenever we look for something that is new to us and we are not familiar with it, we try to gather information from the people we already know, and have faith in them that they would not misguide us. Same procedure we can apply when we look for the resources for finding a business broker. Take the advice of your business associates, accountants, lawyer and other associations of the industry to get the names of business brokers. If a reliable person gives the reference of any business broker then there is no harm in considering him for hiring his services.

IBBA:
Another very good resource for finding a business broker is the International Business Brokers Association or IBBA. This is an institute of business brokers working on non-profit basis. There are approximately one thousand three hundred members of this association.

Go Through the Advertisements in Newspapers:
One very good resource for finding a business broker is newspaper. Look for the advertisements under the business opportunities. You should check local, regional and national all types of newspapers for this purpose. You will observe several businesses for sell in these advertisements. Although, these advertisements are intended to attract prospective buyers yet you can check them to find out the names of the people who are managing these deals.

Yellow Pages:
Another resource for finding a business broker is to look in the yellow pages. However, do not get confused with the real estate agents and look specifically for the brokers who have experience in the selling of businesses. Any broker who just lists the name of your business on the multiple listing services is of no use to you. These kinds of brokers do not give required time to make such business deals.

Sign an Agreement After You Have Selected the Business Broker:
After your search for finding a business broker ends and you succeed in finding the right business broker, sign an agreement with him. State clearly in the agreement that what type of marketing strategy the business broker will adopt to sell your business. Do not forget to mention that any such advertisement must not carry the name of your business.

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