Ingredients of Small Business Marketing

A business may be small, but the efforts of operating it is not. Small business owners often wear many hats – financing, product development, marketing, sales and customer support. While major corporations have sufficient resources to kick off a thoroughly planned marketing campaign, small business marketing is often on a budget. Marketing a small business should not be limited to a single channel because of the size of your business. Customers will always go through the three phases of a purchasing decision making: 1) aware of the products or services, 2) collecting enough information before the purchase, 3) and action of purchasing. The ingredients of effective small business marketing provides the information they need at each stage of a purchasing process.

Reach the Customers

Most small businesses target local market. Your business, of course, should be listed on local phone directories. Ads on local newspapers and flyers will bring you business from your local communities as well. Distributing business cards is always one of the most popular and inexpensive ways for small business owners to market or advertise their services and products. For instance, some landscaping companies distribute business cards door-to-door in newly constructed communities. If your services involves with artistic design (interior design, web design etc.), color business cards or custom business cards are more effective. They show the artistic tastes of the designers.

Provide Information About Your Products and Services

Awareness of a product or service is the start-point for customers to make a purchase. They will further research and compare similar services or products before they make contact for possible purchase. Now that you need a brochure or a website to present your business with product details, testimonials etc.. If business card design makes a good first impression, brochure design and brochure printing (or booklet printing if you prefer) are effective for converting leads into sales. Brochures that you send out will get more attention if you enclose a personal note with personal touch to introduce yourself and your company. A professional Web site serves as an online brochure to promote your products or service so that the prospects can get the information about your business 365 days a year and 24 hours a day. Affordable Web hosting costs as little as $25-$50 a year.

Call for Action

Once customers have made up of their mind to purchase your services or products. The brochure or the website should offer clear direction for further actions. The advantage of a website over brochure is that you are able to update as frequently as you want, offer discount or incentives for customers who make purchase in a certain timeframe. When they’re ready, a transaction is just a few clicks on a website powered with online shopping carts.

Online Printers for Businesses: Five Great Uses

Businesses have many printing needs. While they used to have to rely on the print shop down the street, online printing companies now offer many of those services quickly and at affordable rates.

Here are five great ways to take advantage of the service of online printers for your business:

1. Stationary printing – Stationary and letterhead is, perhaps, the most prominent representation of your business. Everyone you have correspondence with will see your stationary, so having one that is well designed and printed in a high quality way will make your business appear professional and successful. Choose from text-only designs to those with multi-colored graphics.

2. Envelope printing – When mailing or delivering correspondence, envelopes are the first thing people see. These can also be professionally printed with your company name and, if you like, your logo so that your branding is immediately established to potential customers.

3. Business card printing – Inevitably, nearly everyone who interacts outside your company will need business cards. Online printers have a lot of experience with business card printing. There are hundreds of templates available online that can be used or customized to match your business needs. Plain white cards with text online, multi-colored cards, cards with logos, or those decorated with dramatic all-over graphics on both sides are all available. You can also upload your own graphical design and have it printed on cards of your choice.

4. Flyer printing and Brochure printing – When your business relies on flyers or brochures to highlight different services or products that you offer, having them produced online is quick and affordable option. Create your designs in house and then upload them to be printed. All the same printing choices, including special finishing treatments, are available.

5. Gift certificate printing – If your company offers gift certificates, having them printed professionally can make a much better impression that using stock certificates that do not identify your business. As with other materials, you can create your own design or choose from templates that can be customized to meet your needs.

Limousine Transportation Services For Business

This could be for clients, or it could be for taking employees out on the town. Either way, finding a decent limousine service is vital, though it isn’t always going to be easy. The question you might have right now however is what you can do to find a decent limousine service for business, and what types of services they should offer.

First of all you want to make sure you are hiring a company that has a decent sized fleet. The typical agency should have a fleet of about sixty, and any less simply would not be acceptable. That being the case, always look over the fleet and see what types of vehicles they have on hand.

A good company will normally keep several different vehicles on hand. For instance there could be limousines, but there are those who would rather employ the use of vans. No matter what type of vehicle is being used however, there are still a few things that need to be established. One of these things of course is the level of amenities provided with the vehicles. Believe it or not, this can make a huge difference, particularly if you are trying to impress a client.

Some amenities that should always be included regardless would be cellular phones, credit card readers, internet terminals, etc. These are things that are necessary for business, but then again there are a few things that would only exist for pleasure. For instance there are some limousines that feature a minibar for parties, and in some cases there are built-in video games.

Keep in mind that accessories aren’t everything. Sometimes there is a need for security, and this is exactly why you need a company that can provide it. This doesn’t just mean locking doors of course, it means security personnel that can fend of virtually any threat. A good limousine company will normally employ an external security force that will be able to assess your situation and give you a quote based on the risk.

Hiring a good limousine service is never going to be easy but it will be well worth it if you can pull it off. Not only will you have a decent ride for now, you will also have a company that you can hire in the future without needing to look online or in the phone book. Keeping this in mind will serve your business quite well and allow you to ride in style whether you’re going out on the town, making an impression, or just getting from point A to point B. It’s only a matter of time before you get the transportation you need at a price you can afford.

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